Yep. John is old enough to remember. [Jemima’s cartoon face was “RE-imagined” by the company — in the early 1970s, to move away from the imagery I present from the historical record, all over this post.]

Hell, I’m old enough to remember — and I’m more than a decade his junior. [Click each to enlarge — especially the “Old Time Planation Flavor” one, below left.]

Quaker/Pepsi is finally retiring the Aunt Jemima brand, due to its slavery antecedents. Long overdue — but still good news. [Mr. Hinderaker whines that a more than century old brand is being rendered “invisible” — for “racial palaver”. Let’s then examine that claim: above right is the pre-1920 version. Not so sure that’s palaver, John-Boy. It is Certainly not the positive image/model you tell us Jemima was/is, for young black girls.]

For his part, John pretends this is somehow unfair — to an anonymous, fictionalized cartoon — of a smiling and “friendly” (his words) woman on the label.

He simply omits the history — seen at right — to reach his malevolently ignorant result.

But I’d all but guaranty one or more of these was in his home, growing up (either the box, or in a “Boys Life” magazine with one of these ads).

So again — Hinderaker… proves himself a racist — and this time, not even for some stupidly long lost… Confederate cause.

It’s all pretty sad, actually. Can anyone (with a working forebrain) possibly defend continuing this legacy of shamefully branded pancakes and high fructose corn syrup?

Fecklessly, Hinderaker just chose to… ignore the plainly well known public historical record. Not much of a defense, at all.

Of course — for John, this is a proxy battle he needs to join, as he knows the real battle is coming… when he’ll rise to defend the execrable NFL Washington team emblem… as being perfectly appropriate — or the MLB Cleveland one.

Disgusting.